In the case of “Jackass Forever,” the scant price tag allowed a little room for franchise fatigue to take hold. anything that doesn’t involve superheroes or speedy cars, but they should approach them responsibly. It’s not that traditional players should steer clear of less-than-certain projects, a.k.a. The same applies to Steven Spielberg’s $100-million budgeted “West Side Story,” Disney and 20th Century’s sumptuous remake of the classic musical that would have needed to defy the odds - and then some - to dance its way out of the red. Case in point: There’s no reason that Warner Bros.’ 2021 release “The Many Saints of Newark,” an intimate crime drama that serves as a prequel to “The Sopranos,” should have cost $50 million it had no major stars, no international appeal, no stunts or CGI and therefore, no real chance at getting out of the red. It’s a lesson that movie studios have continued to learn the hard way. That indicates Hollywood can take risks on genres that haven’t been reliable big-screen draws, so long as budgets don’t get out of hand. “Jackass Forever” cost a mere $10 million to produce, meaning the film is already a winner after one weekend in theaters. Studios can take risks…if they don’t spend a lot of money. The movie, he adds, “represents a rare win for the genre, whose popularity in theaters has waned over the years.”Ģ. “‘Jackass Forever’ is tailor-made for the communal experience of the movie theater,” says Paul Dergarabedian, a senior media analyst with Comscore. In that respect, “Jackass” certainly did not have to worry about genre fatigue. Another top comedy that year was Tyler Perry’s “A Madea Family Funeral.” In the two-and-a-half years since, there’s been a notable lack of comedic titles being offered at the box office. Prior to Sunday, Universal’s 2019 humorous coming-of-age film “Good Boys” was the last of a dying theatrical breed to win the weekend. In the decade-plus since “Trainwreck” and “Bridesmaids” scored big at the box office, pure comedies have lost much of their luster. Netflix, HBO Max or premium video-on-demand rental platforms would suffice, as they have a seemingly endless supply of comedies. They’re just on life support.Ĭonventional wisdom (and box office ticket sales in recent years) would say that audiences don’t feel so inclined to watch the latest funny film in theaters. But the commercial success of “Jackass Forever” is an encouraging sign to Hollywood that mid-level movies, particularly those featuring Earth-bound characters, have the ability to earn money. With that in mind, here are five takeaways from “Jackass’s” latest box office outing:ġ. Of course, a single film, especially one with a built-in fanbase that has grown to love the increasingly absurd adventures and testicular fortitude of stars Johnny Knoxville, Steve-O and Wee Man, is not enough to reverse a trend or declare a comedy renaissance at the box office.
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